The Changing Face of F1 Content Creation

Full-stack technology solutions, bringing incredible racing experiences to audiences worldwide

The Changing Face of F1 Content Creation

Full-stack technology solutions, bringing incredible racing experiences to audiences worldwide

The way media content is created, stored, transmitted, and experienced has changed forever, and the world of Formula 1 is no different. Racing enthusiasts expect the very latest content to be available on demand, through an increasingly wide range of channels, and be of the very highest quality. These growing expectations mean legacy infrastructure all too frequently shows its limitations, with trackside connectivity limiting the speed at which content can be transmitted to HQ and on to the fans, and on-premises storage platforms are unable to handle the vast data lakes creators draw on.

The time, then, has come for F1 to take the next step of its digital transformation journey, and Exponential-e is here to provide support.

Enabling tomorrow’s creative workflows

from the office to the trackside

As a leading UK MSP, with an evolving portfolio of cloud, cyber security, communications, connectivity, and collaboration solutions, we have long served as a trusted partner for leading Media & Broadcast organisations. Drawing on our full range of solutions and more than twenty years of experience supporting the most anticipated broadcasts, we offer F1’s creative teams the tools to:

Effectively manage content workflows
Reduce the need for on-premises hardware
Collaborate in whichever way best suits them
Streamline compliance and data governance
Retain full cost control and scalablity
Develop secure, seamless data flows between sites

With the right technology infrastructure in place, F1 content creators enjoy an unprecedented level of freedom, ensuring fans can experience every moment of the latest races as it happens, maximising engagement, building brand recognition, and transforming first-time viewers into loyal fans.

Connectivity

World-class connectivity underpins every area of
effective content creation and delivery, which is why Exponential-e’s technology stack incorporates robust 4G and 5G solutions - fully optimised for Race Day. With this foundation in place, media content can be effortlessly uploaded back to Woking separately from the track network, significantly streamlining the release process, optimising fan engagement, and establishing rich social media revenue streams.

Cloud Storage

With data lakes continuing to expand at an
unprecedented rate, and many Cloud providers creating
client lock-in by imposing network egress charges, the long-term retention of data remains an ongoing challenge. Exponential-e offers highly secure, scalable Cloud storage, with savings of as much as 70% compared to similar solutions on the market, and complete control and visibility of how your data is
stored and utilised.

Disaster Recovery

In light of evolving FIA regulations, a best-in-class Disaster Recovery solution is a critical priority, both in terms of meeting compliance obligations and ensuring critical infrastructure can be restored as quickly as possible, should it ever prove necessary. Exponential-e offers a leading-edge DR solution, along with a suite of complementary Cloud services - fully aligned with the latest F1 governance directive.

Communication &
Collaboration Platforms

With content creators working at home, on the move, by the tracks, and at HQ, seamless communication and collaboration is essential. Exponential-e helps remove any barriers to creativity, with a range of integrated communication and collaboration solutions, along with the technological foundation for the SaaS platforms creatives depend on, such as the industry-leading Strawberry Production Asset Management suite.